About Us
MarketingWeekOrProductionWeek is an attempt to make a way for solo startup founders to know what to do on a given week. And in any startup there are really only two things that build real value:
- You do marketing -- you create demand for your product or service.
- You do production -- you create the product or service.
I'd love to tell you that I thought of this -- I didn't. I came across this idea on Twitter and I thought it was a brilliant way to organize startup activity. And, no, I can't link to it because I can't remember where I found it. Apologies. What I thought tho was it needed a socratic dialog aspect to it. What I wanted was a venerable, grizzled startup founder to sit next to me and make suggestions. When you are in the trenches of a startup, it just isn't obvious what to do next and all of us, myself in particular, default to what we like to do not what we should do.
Personally I'm an engineer -- I like nothing more than to close the door to my office, crack a diet coke, flex my fingers and write code -- but that doesn't make my startup succeed. Sigh. I too need someone pushing me and giving me a gentle suggestion like "Hey - it is marketing week, have you posted about your product on Reddit?"
I'm a startup founder Just like you and I too need this. To paraphrase Victor Kiam, "I liked the idea so much that I built it for myself!"